How to get repeat customers on Shopify with gift options
Winning a new customer is the hard part. A birthday comes back on the same date every year, so offer a wrap and a note, and give that shopper a reason to come back to you.
One shopper, one year
- Remy's birthday
- August 8
- Anniversary
- October 2
- BFCM
- November
- Holidays
- December
- Next year
- The same dates
Make the first gift easy
The first gift order is where it starts. A Gift Block by the Add to cart button lets shoppers tick Make it a gift, pick a wrap, and write the note in one go.
Every gift means two people meet your brand
A gift goes to someone else. The shopper who sends it and the person who opens it both see your store on a wrapped gift with a note.
Sell your own branded gift box as the gift option, and the gift looks like your brand from the first look.
Scale brand awarenessPack every gift the way it was asked for. The same birthday comes around next year, and shoppers remember who got it right. They'll keep coming back.
On the order
Each gift's wrap, To, From, and message sit on the line of the item it belongs to. Wrapped also tags the order and adds a gift summary to the order note, so your team can find and pack every gift.
Then set it up
Get set up in a few minutes.
Questions about repeat customers
How do I get repeat customers on Shopify?
Give shoppers a reason to come back. Gifts are one: birthdays and holidays return every year, and a store that wraps the gift and adds the note is an easy place to buy the next one.
How do gift options bring shoppers back?
Gift occasions repeat. A birthday is on the same date every year, so a shopper who sent a gift from your store has the same gift to buy next year, and they already know how you handle it.
Is this a loyalty program?
No. There are no points or rewards to run. You offer gift wrap and a gift message, and shoppers choose to come back when the next occasion comes around.
Can I sell my own branded gift box?
Yes. Your gift option is a product in your store, so it can be your own box, bag, or wrap at your own price. You supply and pack it, and Wrapped sells it on your storefront. See gift options.
Will gift options improve customer retention?
It depends on your products and your shoppers, so we do not promise a number. Gift options give shoppers one more reason to choose your store each time a gift occasion comes around.
Do gift options show at checkout?
On Shopify Plus, Gift Blocks show at checkout too. Every store gets them on the product page, in the cart drawer, and on the cart page.
Do gift options add to the order total too?
Yes. Gift wrap and gift boxes are paid products in your store, so each one adds to the order it is on. See how to increase average order value on Shopify.
Make it a gift.
Wrapped Gift Blocks for your Shopify storefront and checkout.
Questions before you install? Ask Bowie for an answer in seconds, any time.