Data-driven gifting trends from Shopify stores around the world.Actionable insights. Updated daily.
Gift Pulse turns gift order data into actionable insights for Shopify merchants. Here's what it reveals about why shoppers gift.
Partner gifting held 13% of worldwide gifting in late July while birthdays stayed steady, with Qixi, Raksha Bandhan and Father's Day ahead.
Clothing and apparel shops carried 14% of worldwide gifting this week, with birthdays driving most of it. See what apparel merchants can learn.
British gifting was almost all birthdays this week, while American gifting spread across occasions. A look at how gifting differs by country.
Get-well gifts ran about a quarter above their usual pace this week, while new baby gifts held steady and one in five notes skipped English.
Bracelets were on 12% of gifts worldwide this week, and gift boxes were the most requested add-on. Here is what shoppers are actually putting in the box.
Four in ten gift notes this week were full of love, and a quarter of gifts had no occasion at all. Inside the week's sentiment shift.
Birthday gifting made up 41% of gifts this week with no holiday in sight, while family occasions build toward Qixi, Raksha Bandhan and AU/NZ Father's Day.
Romantic gifting holds steady through summer with Qixi Festival four weeks away. Early signals suggest cross-border love gifts are already in motion.
Friends are choosing apparel gifts for birthdays at a growing rate. Fashion stores sit at the intersection of personal expression and summer celebration.
Mexico and the UAE entered the top 10 gifting markets this week, bringing Spanish and Arabic-language notes alongside distinct occasion profiles.
Family and friends drive summer gifting through completely different emotional channels. Here's what the split looks like.
Gift boxes lead at 14%, but bracelets and necklaces are right behind. Two gifting archetypes are emerging this summer.
Love and warmth are rising in tandem this summer, claiming 73% of all gift note sentiment as lighter emotions fade.
With no public holidays ahead, birthdays and new baby gifts now account for over half of all gifting volume worldwide.
With no holidays in sight, jewelry stores command 21% of all gifting volume. Birthdays and family love are doing the heavy lifting.
Gift Pulse turns trending gift orders into actionable insights.Try Wrapped free on Shopify.
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