Data-driven gifting trends from Shopify stores around the world.Actionable insights. Updated daily.
Gift Pulse turns gift order data into actionable insights for Shopify merchants. Here's what it reveals about why shoppers gift.
Kind, caring notes made up 37% of gifting this week, edging ahead of love notes, while congratulations gifting climbed a fourth week running.
Gifting tied to the calendar ran 1.6x its recent pace this week, led by early Father's Day gifts in Australia and New Zealand.
Food and drink shops handled nearly one in five gifts this week, mostly with no occasion attached. Here is what shoppers sent and why it matters.
Birthday gifting led nearly every market this week, but Canadian shoppers sent thanks and comfort instead. See the week's cross-border gifting patterns.
Milestone birthdays led worldwide gifting this week, congratulations gifts climbed in Britain, and 15% of gifting travelled in another language.
Gift boxes and wrapping led product categories this week, while books moved into new baby gifting and British birthdays kept florists busy.
Excited gift notes reached one in ten gifts this week while thank-you gifting climbed. See what shoppers are feeling and what it means for stores.
Christmas gifting is already showing up in August, and Australian shoppers are sending Father's Day gifts three weeks early. Here is what the calendar is doing.
Jewelry, luggage and leather goods shops handled a fifth of this week's gifting, and gifts with no occasion attached climbed past a quarter of the total.
Over half of this week's gifting crossed a border, and Britain and America gave for completely different reasons. See what shifted in global gift data.
Friends sent nearly a quarter of this week's gifts, colleagues welcomed new babies, and couples celebrated six-month marks with candles.
Books, cards and jewelry led product gifting this week. See which categories shoppers are sending as the school year and September festivals arrive.
Kind, caring notes climbed for a fourth straight week to tie love letters at 37% of gifting. Here is what shifted in worldwide gift message sentiment.
Gifting tied to the calendar ran 1.5 times its recent pace this week, led by Father's Day gifts sent a month ahead in Australia and New Zealand.
Food and drink shops sat behind 16% of worldwide gifting this week, driven by milestone birthdays, new-parent care packages, and friend-to-friend gifts.
Gift Pulse turns trending gift orders into actionable insights.Try Wrapped free on Shopify.
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