Data-driven gifting trends from Shopify stores around the world.Actionable insights. Updated daily.
Gift Pulse turns gift order data into actionable insights for Shopify merchants. Here's what it reveals about why shoppers gift.
Mother's Day now drives 71% of seasonal gifting. Three weeks out, sentiment, occasions, and product choices all point the same direction.
Jewelry accounts for nearly a quarter of all gifting this week, with necklaces and bracelets driving the Mother's Day countdown.
From Malta's seasonal surge to Australia's birthday obsession, gifting patterns vary wildly by country this spring.
Congratulations gifts, new baby presents, and wedding gifting are converging into spring's biggest celebration wave.
Bouquets now account for 9% of all gifted products, climbing alongside a wave of family-driven Mother's Day sentiment.
Notes full of love now lead all gift message sentiment at 39%, pulling ahead of warm, caring notes for the first time this spring.
Easter is over, but food gifting hasn't slowed. At 18% of all gifts, it's one of the most versatile categories in the data.
Birthday gifting dominates the UK at 58%, while the Netherlands leads with care-driven, just-because gifts. Regional patterns are diverging fast.
Mother's Day accounts for 42% of seasonal gift messages, overtaking Easter for the first time this spring. Family gifting drives the shift.
Candles now match bracelets and books in gift share. Here's what that tells merchants about how shoppers gift this spring.
Big birthdays are pulling new emotions into gift notes. Proud, playful, and deeply personal messages are all climbing this spring.
Easter gifting is fading, but early Mother's Day signals and a weeks-long climb in new baby gifts point to what's next.
Jewelry ties for the top gifting industry at 23%. Bracelets and necklaces carry some of the most personal notes shoppers write.
55% of gift messages this week traveled internationally. Here's what the geographic patterns reveal about gifting culture.
Birthday gifts dominate in Australia and the UK, while Dutch shoppers lean toward care and comfort. What geographic intent means for merchants.
Gift Pulse turns trending gift orders into actionable insights.Try Wrapped free on Shopify.
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