Data-driven gifting trends from Shopify stores around the world.Actionable insights. Updated daily.
Gift Pulse turns gift order data into actionable insights for Shopify merchants. Here's what it reveals about why shoppers gift.
Jewelry stores still carry 21% of all gifting this week, sustained by birthdays and family milestones while Father's Day drives apparel.
Gifting data reveals a stark divide: the US and UK celebrate milestones, while the Netherlands and Malta gift for comfort and gratitude.
The US now accounts for 51% of all gift volume worldwide as Father's Day approaches. Other markets hold steady on their own rhythms.
Shirts now lead all gifted products at 17%, reshaping the product mix two weeks before Father's Day.
Grateful gift notes climbed from 8% to 10% of all messages this week, the steepest rise of any sentiment tracked this spring.
Shirts and hats are climbing the gifted product ranks as Father's Day nears, and fashion stores are capturing one in six gifts globally.
The US shifted toward seasonal gifting as Father's Day nears. The UK, Malta, Netherlands, and Australia barely budged. Every market has its own logic.
Friendship gifting accounts for 21% of all gifts this week, spanning birthdays, new baby celebrations, and workplace thank-yous.
Books claimed the top product spot this week, edging past gift boxes. The post-Mother's Day product mix looks entirely different.
Love still leads gift note sentiment, but warmth, excitement, and gratitude are collectively gaining ground this spring.
Father's Day now holds 68% of seasonal gifting, and the notes are warm, not intense. Here's what that means for stores.
Three weeks after Mother's Day, floral shops hold 7% of gifting. Birthdays and comfort occasions keep bouquets moving year-round.
A quarter of Dutch gifts go to people who are unwell or grieving. No other top market comes close to this pattern.
Presentation products account for nearly half of top gifted items this week. Shoppers are investing in how gifts arrive, not just what's inside.
Love's share of gift notes dropped 9 points while warmth held steady. The emotional gap between them is now just 5 points.
Gift Pulse turns trending gift orders into actionable insights.Try Wrapped free on Shopify.
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