Data-driven gifting trends from Shopify stores around the world.Actionable insights. Updated daily.
Gift Pulse turns gift order data into actionable insights for Shopify merchants. Here's what it reveals about why shoppers gift.
Notes full of love led gifting at 35% this week, with kind, caring notes just behind and appreciation growing for a fourth straight week.
Seasonal gifting reached 21% of Australian gifting a week before Father's Day, while Christmas notes already turned up in late August.
Jewelry shops carried 20% of this week's gifting, level with food and drink. Family birthdays and cross-border sending drove it.
Birthday gifting took 62% of British gifting this week while Canada leaned on comfort. A look at how gifting reasons change by country.
Friends made up nearly a quarter of gifting this week, mostly for birthdays, while thank-you gifting grew for a fourth week running.
Necklaces and bracelets each landed in 12% of gifted products this week, books carried back-to-school encouragement, and 58% of gifting crossed a border.
Kind, caring notes made up 37% of gifting this week, edging ahead of love notes, while congratulations gifting climbed a fourth week running.
Gifting tied to the calendar ran 1.6x its recent pace this week, led by early Father's Day gifts in Australia and New Zealand.
Food and drink shops handled nearly one in five gifts this week, mostly with no occasion attached. Here is what shoppers sent and why it matters.
Birthday gifting led nearly every market this week, but Canadian shoppers sent thanks and comfort instead. See the week's cross-border gifting patterns.
Milestone birthdays led worldwide gifting this week, congratulations gifts climbed in Britain, and 15% of gifting travelled in another language.
Gift boxes and wrapping led product categories this week, while books moved into new baby gifting and British birthdays kept florists busy.
Excited gift notes reached one in ten gifts this week while thank-you gifting climbed. See what shoppers are feeling and what it means for stores.
Christmas gifting is already showing up in August, and Australian shoppers are sending Father's Day gifts three weeks early. Here is what the calendar is doing.
Jewelry, luggage and leather goods shops handled a fifth of this week's gifting, and gifts with no occasion attached climbed past a quarter of the total.
Gift Pulse turns trending gift orders into actionable insights.Try Wrapped free on Shopify.
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