Data-driven gifting trends from Shopify stores around the world.Actionable insights. Updated daily.
Gift Pulse turns gift order data into actionable insights for Shopify merchants. Here's what it reveals about why shoppers gift.
Curated gift boxes topped every other product this week at 15% of all items gifted, ahead of bracelets, books, and chocolate.
Easter dominates seasonal gifting this week. Chocolate, food gifts, and kind family notes tell the story of how shoppers celebrate.
Warm, caring gift notes now outnumber love letters. Families and friends are reshaping the emotional tone of gifting this spring.
Easter drives 84% of seasonal gifting this week. But Mother's Day notes are already showing up in the data.
Books are the fourth most gifted product this week, outpacing the industry's modest 5% share. Here's what's driving it.
Florists handle some of the most emotionally complex gift messages. Here's what this week's data reveals about the flowers people send.
General Merchandise ranks fourth in gifting volume, but its mix of occasions and sentiments makes it uniquely versatile.
Personalized gifts and custom printing rank fifth in global gifting this week, driven by family milestones and deeply emotional notes.
Apparel and fashion accounts for 14% of gift messages this week, driven by birthdays, family shoppers, and deeply personal notes.
Food & Beverage and Jewelry stores account for 46% of gift messages this week. Here's what shoppers are buying and why.
With Easter five days away, seasonal gifting hit 16% of all gifts this week. Here's what shoppers are sending and who they're sending it to.
Beauty and personal care gifts lean toward kindness over romance. Here's what the gift notes reveal about who's buying and why.
Warm notes lead, but comfort, playfulness, and pride are all growing. Gifting sentiment is spreading out this spring.
Gift boxes led all product types this week at 16%, but books and bracelets are closing the gap fast.
Every country has a different reason to send a gift this week. Here's what the notes reveal about global gifting patterns.
Gift Pulse turns trending gift orders into actionable insights.Try Wrapped free on Shopify.
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