Data-driven gifting trends from Shopify stores around the world.Actionable insights. Updated daily.
Gift Pulse turns gift order data into actionable insights for Shopify merchants. Here's what it reveals about why shoppers gift.
Father's Day owns 50% of holiday-tagged gifts with a month still to go. Eid al-Adha arrives today. The gifting calendar is moving.
Jewelry stores lead all industries at 22% of gifting. Family members, not partners, are driving most purchases with warm, milestone-driven notes.
Malta's one-third thank-you gift share dwarfs every other market. Here's what five countries reveal about gifting culture.
UAE and Turkey now carry 6% of global gifting volume, with emotional range and occasion variety expanding days before Eid al-Adha.
Gift boxes, cards, necklaces, wrap, and bracelets all sit within 2 percentage points this week. No single product dominates spring gifting.
Love still leads gift note sentiment, but warmth is closer than it has been in weeks. The gap narrowed to just 7 points.
Father's Day now claims a third of seasonal gifting with a month to go. Eid al-Adha lands this Tuesday. Two holidays, two different gifting stories.
With seasonal holidays behind them, food and beverage stores have become the go-to for birthday gifting. Here's what that looks like.
With Mother's Day behind us, regional gifting personalities snap back into focus. The Netherlands leads with just-because gifts while the UK is all birthdays.
With Mother's Day behind us, birthday gifts now account for 35% of all gifting. The steady occasion was hiding in plain sight.
Gift presentation products account for 28% of product mentions this week, outpacing any single gifted item as shoppers invest in how they give.
Love's share drops from 55% to 44% as gift note sentiment diversifies post-Mother's Day. A wider emotional palette returns.
Father's Day gifting is already building weeks out. Here's what early signals look like in the data.
Gifting volume fell 26% post-Mother's Day, but jewelry kept its lead. Birthday and just-because gifting now drive the category.
The UK is already back to birthdays while the US, Turkey, and Malta are still running hot on seasonal love. A look at how gifting maps diverged.
Gift Pulse turns trending gift orders into actionable insights.Try Wrapped free on Shopify.
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