Data-driven gifting trends from Shopify stores around the world.Actionable insights. Updated daily.
Gift Pulse turns gift order data into actionable insights for Shopify merchants. Here's what it reveals about why shoppers gift.
With no holidays in sight, jewelry stores command 21% of all gifting volume. Birthdays and family love are doing the heavy lifting.
Without holidays shaping behavior, geographic gifting differences sharpen. The UK, France, and Turkey each tell a different story.
Celebration gifting has sustained nearly double its early-summer rate for four weeks as friends and family mark personal achievements.
Wine claims 7% of all gifted products this week, joining bouquets as consumable gifts punch through summer's product rankings.
Family members now drive the majority of loving gift notes, reshaping summer sentiment away from romantic gifting.
With no public holiday in sight, birthday gifting surged to 40% of all volume. Three weeks of growth suggest summer birthdays are the new seasonal event.
New baby gifts now hold 14% of all gifting volume, up from 9% baseline, growing every week since mid-June with no holiday driving it.
Five countries, five gifting cultures. Turkey leads with just-because gifts while the UK and Australia concentrate heavily on birthdays.
With no holidays driving urgency, one in four gifts this week had no occasion attached. These are the most emotionally varied gifts being sent.
Three products chosen for the person, not the occasion, hold 30% of summer's gifted items even without a holiday in sight.
With no holidays driving thank-you gifting, shoppers are writing more personal, lighthearted notes. Gratitude has declined for four straight weeks.
With the spring holiday gauntlet over, birthdays, new baby gifts, and anniversaries now account for nearly 60% of all gifting.
Birthdays now drive food and beverage gifting as gratitude fades. Family members are sending treats to celebrate milestones all summer.
Two in three UK gifts are for birthdays. No other market comes close to that level of single-occasion concentration.
With the holiday calendar quiet, family members account for 42% of all gifts. Birthdays and just-because moments tell the story.
Gift Pulse turns trending gift orders into actionable insights.Try Wrapped free on Shopify.
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