Data-driven gifting trends from Shopify stores around the world.Actionable insights. Updated daily.
Gift Pulse turns gift order data into actionable insights for Shopify merchants. Here's what it reveals about why shoppers gift.
Grateful gift notes climbed from 8% to 10% of all messages this week, the steepest rise of any sentiment tracked this spring.
Shirts and hats are climbing the gifted product ranks as Father's Day nears, and fashion stores are capturing one in six gifts globally.
The US shifted toward seasonal gifting as Father's Day nears. The UK, Malta, Netherlands, and Australia barely budged. Every market has its own logic.
Friendship gifting accounts for 21% of all gifts this week, spanning birthdays, new baby celebrations, and workplace thank-yous.
Books claimed the top product spot this week, edging past gift boxes. The post-Mother's Day product mix looks entirely different.
Love still leads gift note sentiment, but warmth, excitement, and gratitude are collectively gaining ground this spring.
Father's Day now holds 68% of seasonal gifting, and the notes are warm, not intense. Here's what that means for stores.
Three weeks after Mother's Day, floral shops hold 7% of gifting. Birthdays and comfort occasions keep bouquets moving year-round.
A quarter of Dutch gifts go to people who are unwell or grieving. No other top market comes close to this pattern.
Presentation products account for nearly half of top gifted items this week. Shoppers are investing in how gifts arrive, not just what's inside.
Love's share of gift notes dropped 9 points while warmth held steady. The emotional gap between them is now just 5 points.
Father's Day owns 50% of holiday-tagged gifts with a month still to go. Eid al-Adha arrives today. The gifting calendar is moving.
Jewelry stores lead all industries at 22% of gifting. Family members, not partners, are driving most purchases with warm, milestone-driven notes.
Malta's one-third thank-you gift share dwarfs every other market. Here's what five countries reveal about gifting culture.
UAE and Turkey now carry 6% of global gifting volume, with emotional range and occasion variety expanding days before Eid al-Adha.
Gift Pulse turns trending gift orders into actionable insights.Try Wrapped free on Shopify.
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