Data-driven gifting trends from Shopify stores around the world.Actionable insights. Updated daily.
Gift Pulse turns gift order data into actionable insights for Shopify merchants. Here's what it reveals about why shoppers gift.
With no holidays driving urgency, one in four gifts this week had no occasion attached. These are the most emotionally varied gifts being sent.
Three products chosen for the person, not the occasion, hold 30% of summer's gifted items even without a holiday in sight.
With no holidays driving thank-you gifting, shoppers are writing more personal, lighthearted notes. Gratitude has declined for four straight weeks.
With the spring holiday gauntlet over, birthdays, new baby gifts, and anniversaries now account for nearly 60% of all gifting.
Birthdays now drive food and beverage gifting as gratitude fades. Family members are sending treats to celebrate milestones all summer.
Two in three UK gifts are for birthdays. No other market comes close to that level of single-occasion concentration.
With the holiday calendar quiet, family members account for 42% of all gifts. Birthdays and just-because moments tell the story.
Cards, wrapping, and boxes account for nearly half of top product mentions this week. Shoppers invest in how a gift arrives, not just what's inside.
As the holiday calendar clears, shoppers are writing gift notes full of anticipation rather than obligation. Excitement now outpaces gratitude.
July 4th signals are appearing in gift notes as the spring holiday season fades. Birthday gifting fills the gap at 38% of all gifts.
Jewelry products make up 20% of all gifts sent worldwide this week. Family birthday celebrations are driving the trend.
Half of all French gifting this week went to new parents. In the UK, 65% went to birthdays. Why geography shapes gifting more than any calendar.
One in five gifts from New Zealand is for sympathy or recovery. No other major market comes close.
With Father's Day behind us, gift cards now tie for the most-gifted product. The shift reveals how shoppers gift when no holiday dictates their choice.
After Father's Day, the emotional tone of gift notes is shifting. Warm, caring messages are closing in on love as shoppers settle into quieter gifting.
Gift Pulse turns trending gift orders into actionable insights.Try Wrapped free on Shopify.
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