Data-driven gifting trends from Shopify stores around the world.Actionable insights. Updated daily.
Gift Pulse turns gift order data into actionable insights for Shopify merchants. Here's what it reveals about why shoppers gift.
Notes full of love appeared on 36% of gifts this week, kind notes followed close behind, and encouragement gifting grew for a fourth week.
Only 4.2% of this week's gifting named an occasion, while British shoppers quietly started wrapping for Christmas. Here is what merchants should notice.
Food and drink shops handled one in five gifts this week, ahead of jewelry counters. See what shoppers are sending and which occasions drive it.
Nearly six in ten gifts crossed a border this week. See how birthday gifting, languages and product mix shift by country.
Friends sent just over a quarter of all gifts this week, thank-you gifting held its climb, and British birthdays took 68% of the country's gifting.
Gift boxes made up 14% of everything gifted this week, ahead of necklaces and bouquets. See what shoppers are actually sending.
Love and kindness still lead gifting, but proud and encouraging notes made this week's real move. See what shifted and why it matters.
Christmas gifting is already moving in September, while thank-you gifts climb and Britain stays on birthdays. See what shoppers did this week.
Jewelry shops made up 20% of worldwide gifting this week, with necklaces and bracelets nearly level. See what shoppers sent and why.
New baby gifts took 14% of American gifting this week while Canada said thank you and 57% of all gifting crossed a border.
Congratulations gifting rose for a fourth straight week while just-because gifts held a fifth of all gifting. See what shoppers sent this week.
Wrapping paper appeared on 11% of gifting this week, level with bracelets, while books and cards quietly climbed the product list.
Loving notes led 37% of gifting this week, and most came from family rather than couples. Comfort gifting and British birthdays round out the week.
Family gifting led the week at 39% as Mid-Autumn Festival approaches, with autumn weddings rising and one in six gifts sent in another language.
Food and drink shops matched jewelry at 20% of all gifting this week, with birthday gifting at 42% lifting cakes, candles and bracelets alike.
Gift Pulse turns trending gift orders into actionable insights.Try Wrapped free on Shopify.
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