Data-driven gifting trends from Shopify stores around the world.Actionable insights. Updated daily.
Gift Pulse turns gift order data into actionable insights for Shopify merchants. Here's what it reveals about why shoppers gift.
July 4th signals are appearing in gift notes as the spring holiday season fades. Birthday gifting fills the gap at 38% of all gifts.
Jewelry products make up 20% of all gifts sent worldwide this week. Family birthday celebrations are driving the trend.
Half of all French gifting this week went to new parents. In the UK, 65% went to birthdays. Why geography shapes gifting more than any calendar.
One in five gifts from New Zealand is for sympathy or recovery. No other major market comes close.
With Father's Day behind us, gift cards now tie for the most-gifted product. The shift reveals how shoppers gift when no holiday dictates their choice.
After Father's Day, the emotional tone of gift notes is shifting. Warm, caring messages are closing in on love as shoppers settle into quieter gifting.
With no holidays ahead, birthday gifting has reclaimed the top spot at 28% of all gifts. The calendar gap is anything but quiet.
With Father's Day behind us and no holidays ahead, jewelry holds its #1 industry share. Birthday and just-because gifting sustain it.
Five countries, five distinct gifting defaults. After Father's Day, geographic patterns reveal what each market cares about most.
Father's Day just passed, the calendar is empty, and the Netherlands already models what everyday gifting looks like for merchants.
Books reclaim the top product spot at 20%, displacing shirts as Father's Day gifting peaks. Gift presentation items hold strong.
Three out of four gift notes this week carry love or warmth, as families pour feeling into Father's Day messages.
Father's Day owns 36% of all gifting this week. After Sunday, the calendar goes quiet and everyday gifting reclaims the majority.
While apparel and jewelry chase single holidays, food and beverage stores hold 18% of gifting by serving birthdays, Father's Day, and thank-you gifts simultaneously.
In Father's Day week, the US is 54% seasonal gifting. Australia? 61% birthdays. Five markets, five different weeks.
Gift Pulse turns trending gift orders into actionable insights.Try Wrapped free on Shopify.
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