Data-driven gifting trends from Shopify stores around the world.Actionable insights. Updated daily.
Gift Pulse turns gift order data into actionable insights for Shopify merchants. Here's what it reveals about why shoppers gift.
Birthday gifting made up 71% of British gifting this week while American shoppers spread across new babies, thanks and comfort gifts.
Thank-you gifting held at its recent high for a third straight week, while a quarter of all gifts arrived with no occasion attached.
Books reached 11% of gifting this week, level with necklaces, while boxes led the mix and birthdays climbed back to four in ten gifts.
Notes full of love reached 36% of gifting this week, birthdays took four in ten gifts, and over half of gifting crossed a border.
Father's Day was the most-named occasion in gifting worldwide this week, and Australian shoppers finished early. Here is what the calendar is doing next.
Nearly one in five gifts this week came from a food or drink shop, with boxes, wrap and chocolate leading. See what merchants can learn.
Gifting spread across ten languages this week, with Britain, Australia and the Emirates carrying much of it and Father's Day pulling Australia early.
Family members were behind 40% of gifting this week, with new baby gifts and Australian Father's Day parcels close behind.
Cards, wrap and boxes led this week's gifting products, while thank-you gifts grew for a fourth straight week on wine and bouquets.
Notes full of love led gifting at 35% this week, with kind, caring notes just behind and appreciation growing for a fourth straight week.
Seasonal gifting reached 21% of Australian gifting a week before Father's Day, while Christmas notes already turned up in late August.
Jewelry shops carried 20% of this week's gifting, level with food and drink. Family birthdays and cross-border sending drove it.
Birthday gifting took 62% of British gifting this week while Canada leaned on comfort. A look at how gifting reasons change by country.
Friends made up nearly a quarter of gifting this week, mostly for birthdays, while thank-you gifting grew for a fourth week running.
Necklaces and bracelets each landed in 12% of gifted products this week, books carried back-to-school encouragement, and 58% of gifting crossed a border.
Gift Pulse turns trending gift orders into actionable insights.Try Wrapped free on Shopify.
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