Gift Pulse — Weekly Gifting Insights for Shopify Merchants

Colorful gift boxes and wrapping paper representing the variety of gifting occasions tracked by Gift Pulse

Featured

Introducing Gift Pulse: What Your Customers Do When They Gift

Gift Pulse turns gift order data into actionable insights for Shopify merchants. Here's what it reveals about why shoppers gift.

3 min read

Written by

Adam

A colorful world map with gift boxes placed on different countries, illustrating global gifting patterns

4 min read

April 12, 2026

Global Gifting

Same Week, Different Worlds: How Gifting Shifts by Country

Birthday gifting dominates the UK at 58%, while the Netherlands leads with care-driven, just-because gifts. Regional patterns are diverging fast.

Spring flowers and wrapped gifts arranged on a table, evoking warm Mother's Day gifting traditions

4 min read

April 11, 2026

Mother's Day

Mother's Day Now Leads All Seasonal Gifting This Spring

Mother's Day accounts for 42% of seasonal gift messages, overtaking Easter for the first time this spring. Family gifting drives the shift.

A lit candle in a gift box surrounded by wrapping paper and a handwritten card on a wooden table

4 min read

April 10, 2026

Candles

Candles Quietly Climb Into the Top Three Gifted Products

Candles now match bracelets and books in gift share. Here's what that tells merchants about how shoppers gift this spring.

A colorful birthday gift box with a handwritten note surrounded by candles and confetti

4 min read

April 9, 2026

Birthdays

Milestone Birthdays Are Reshaping How Gift Notes Sound

Big birthdays are pulling new emotions into gift notes. Proud, playful, and deeply personal messages are all climbing this spring.

Spring flowers and wrapped gifts on a table suggesting the transition from Easter to Mother's Day gifting season

4 min read

April 8, 2026

Mother's Day

After Easter, Shoppers Are Already Gifting Toward Mother's Day

Easter gifting is fading, but early Mother's Day signals and a weeks-long climb in new baby gifts point to what's next.

A bracelet and necklace displayed on a soft linen cloth with a handwritten gift note beside them

4 min read

April 7, 2026

Jewelry, Luggage, and Leather Goods

Jewelry Gifting Keeps Climbing on Love and Milestones

Jewelry ties for the top gifting industry at 23%. Bracelets and necklaces carry some of the most personal notes shoppers write.

A world map with gift packages traveling between countries connected by dotted lines

4 min read

April 6, 2026

Easter

More Than Half of All Gifts Now Cross a Border

55% of gift messages this week traveled internationally. Here's what the geographic patterns reveal about gifting culture.

A world map with colorful gift boxes placed on different countries, illustrating how gifting reasons vary by region

4 min read

April 5, 2026

Gifting Trends

Why Shoppers Gift Varies Wildly by Country This Spring

Birthday gifts dominate in Australia and the UK, while Dutch shoppers lean toward care and comfort. What geographic intent means for merchants.

A curated gift box filled with small wrapped items sitting on a kitchen table in spring light

4 min read

April 4, 2026

Product Trends

Gift Boxes Lead All Products as Shoppers Choose Curation

Curated gift boxes topped every other product this week at 15% of all items gifted, ahead of bracelets, books, and chocolate.

Chocolate eggs and wrapped Easter gifts surrounded by spring flowers on a family table

4 min read

April 3, 2026

Easter

Easter Gifting Runs on Chocolate, Warmth, and Family

Easter dominates seasonal gifting this week. Chocolate, food gifts, and kind family notes tell the story of how shoppers celebrate.

A handwritten gift note with warm caring words tucked into spring gift wrapping paper

4 min read

April 3, 2026

Gifting Sentiments

Care Over Romance: How Gift Note Emotions Are Shifting

Warm, caring gift notes now outnumber love letters. Families and friends are reshaping the emotional tone of gifting this spring.

Spring flowers and wrapped gifts on a table with Easter eggs and a card for Mom nearby

4 min read

April 2, 2026

Easter & Mother's Day

Easter Peaks This Weekend as Mother's Day Signals Appear

Easter drives 84% of seasonal gifting this week. But Mother's Day notes are already showing up in the data.

A wrapped book with a handwritten gift note tucked inside, sitting on a spring table with flowers

4 min read

April 2, 2026

Books, Music, and Video

Book Gifting Punches Above Its Weight This Spring

Books are the fourth most gifted product this week, outpacing the industry's modest 5% share. Here's what's driving it.

A bouquet of spring flowers wrapped in paper sitting on a wooden countertop next to a handwritten gift note

4 min read

April 2, 2026

Florists

Floral Gifting Carries More Emotion Than Any Other Category

Florists handle some of the most emotionally complex gift messages. Here's what this week's data reveals about the flowers people send.

A wrapped gift box on a kitchen table surrounded by everyday items like mugs and candles, warm spring light through a window

4 min read

April 2, 2026

General Merchandise

General Merchandise Stores Are the Quiet Engine of Gifting

General Merchandise ranks fourth in gifting volume, but its mix of occasions and sentiments makes it uniquely versatile.

Worldwide Gifting Insights

Introducing Gift Pulse: What Your Customers Do When They Gift

Same Week, Different Worlds: How Gifting Shifts by Country

Mother's Day Now Leads All Seasonal Gifting This Spring

Candles Quietly Climb Into the Top Three Gifted Products

Milestone Birthdays Are Reshaping How Gift Notes Sound

After Easter, Shoppers Are Already Gifting Toward Mother's Day

Jewelry Gifting Keeps Climbing on Love and Milestones

More Than Half of All Gifts Now Cross a Border

Why Shoppers Gift Varies Wildly by Country This Spring

Gift Boxes Lead All Products as Shoppers Choose Curation

Easter Gifting Runs on Chocolate, Warmth, and Family

Care Over Romance: How Gift Note Emotions Are Shifting

Easter Peaks This Weekend as Mother's Day Signals Appear

Book Gifting Punches Above Its Weight This Spring

Floral Gifting Carries More Emotion Than Any Other Category

General Merchandise Stores Are the Quiet Engine of Gifting

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