Data-driven gifting trends from Shopify stores around the world.Actionable insights. Updated daily.
Gift Pulse turns gift order data into actionable insights for Shopify merchants. Here's what it reveals about why shoppers gift.
Gift presentation products account for 28% of product mentions this week, outpacing any single gifted item as shoppers invest in how they give.
Love's share drops from 55% to 44% as gift note sentiment diversifies post-Mother's Day. A wider emotional palette returns.
Father's Day gifting is already building weeks out. Here's what early signals look like in the data.
Gifting volume fell 26% post-Mother's Day, but jewelry kept its lead. Birthday and just-because gifting now drive the category.
The UK is already back to birthdays while the US, Turkey, and Malta are still running hot on seasonal love. A look at how gifting maps diverged.
Mother's Day drove seasonal gifting to 37% of the week, but just-because gifts grew too. The holiday stacked, not swapped.
Necklaces still lead, but bracelets now account for 13% of all gifted products. Here's what else is moving.
Over half of all gift notes this week carry love. As Mother's Day arrives tomorrow, gifting emotions are at their most concentrated point of spring.
Mother's Day peaks this Sunday, but early Father's Day signals show the seasonal wave won't pause. Here's what the data says.
With Mother's Day this Sunday, florists are carrying 9% of all gifting as families send bouquets across borders to mothers they can't visit.
Mother's Day week spread gifting across five major markets, each driven by completely different occasions and emotions.
Turkish shoppers now account for 7% of all gift messages worldwide as Mother's Day approaches, making Turkey the only non-English market in the top five.
Necklaces now claim 18% of all gifted products, five points clear of gift boxes. Here's what's driving the separation.
Nearly half of all gift notes this week were full of love, squeezing out the emotional variety that defined earlier spring.
Five straight weeks of growth bring seasonal gifting to 27% of all gifts. Nearly half of all notes are now full of love.
Gift Pulse turns trending gift orders into actionable insights.Try Wrapped free on Shopify.
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