Data-driven gifting trends from Shopify stores around the world.Actionable insights. Updated daily.
Gift Pulse turns gift order data into actionable insights for Shopify merchants. Here's what it reveals about why shoppers gift.
Friends sent nearly a quarter of this week's gifts, colleagues welcomed new babies, and couples celebrated six-month marks with candles.
Books, cards and jewelry led product gifting this week. See which categories shoppers are sending as the school year and September festivals arrive.
Kind, caring notes climbed for a fourth straight week to tie love letters at 37% of gifting. Here is what shifted in worldwide gift message sentiment.
Gifting tied to the calendar ran 1.5 times its recent pace this week, led by Father's Day gifts sent a month ahead in Australia and New Zealand.
Food and drink shops sat behind 16% of worldwide gifting this week, driven by milestone birthdays, new-parent care packages, and friend-to-friend gifts.
More than half of this week's gifting started outside the United States, and Australia's mix leaned toward new babies while birthdays led everywhere else.
Just-because gifts reached 28% of worldwide gifting this week, growing for a third straight week while birthdays held the lead.
Bracelets sat behind 11% of worldwide gifting this week, and cards, wrap and ribbon arrived as part of the present rather than the packaging.
Notes full of love sat behind 38% of worldwide gifting this week, driven by couples, families and engraved keepsakes.
Father's Day sat behind 15% of occasion-tagged gifting this week, four weeks before Australia and New Zealand mark it. Here is what else is building.
Jewelry shops sat behind 23% of worldwide gifting this week, driven by family birthdays and gifts that crossed borders.
More than half of this week's gifting crossed a border, led by the United Kingdom, Australia, Canada and the United Arab Emirates.
Friends sent a quarter of this week's gifts worldwide, from belated birthdays to new baby welcomes and a surprising number of books.
Personalized necklaces led product gifting this week, bouquets carried the hardest moments, and boxed sets crossed borders. See what shoppers gifted.
Caring, everyday notes sat behind a third of gifting this week, while milestone birthdays brought the buzz. Here is what shifted in gift sentiment.
Gift Pulse turns trending gift orders into actionable insights.Try Wrapped free on Shopify.
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