Data-driven gifting trends from Shopify stores around the world.Actionable insights. Updated daily.
Gift Pulse turns gift order data into actionable insights for Shopify merchants. Here's what it reveals about why shoppers gift.
With Father's Day behind us, gift cards now tie for the most-gifted product. The shift reveals how shoppers gift when no holiday dictates their choice.
After Father's Day, the emotional tone of gift notes is shifting. Warm, caring messages are closing in on love as shoppers settle into quieter gifting.
With no holidays ahead, birthday gifting has reclaimed the top spot at 28% of all gifts. The calendar gap is anything but quiet.
With Father's Day behind us and no holidays ahead, jewelry holds its #1 industry share. Birthday and just-because gifting sustain it.
Five countries, five distinct gifting defaults. After Father's Day, geographic patterns reveal what each market cares about most.
Father's Day just passed, the calendar is empty, and the Netherlands already models what everyday gifting looks like for merchants.
Books reclaim the top product spot at 20%, displacing shirts as Father's Day gifting peaks. Gift presentation items hold strong.
Three out of four gift notes this week carry love or warmth, as families pour feeling into Father's Day messages.
Father's Day owns 36% of all gifting this week. After Sunday, the calendar goes quiet and everyday gifting reclaims the majority.
While apparel and jewelry chase single holidays, food and beverage stores hold 18% of gifting by serving birthdays, Father's Day, and thank-you gifts simultaneously.
In Father's Day week, the US is 54% seasonal gifting. Australia? 61% birthdays. Five markets, five different weeks.
Father's Day drives 31% of gifting this week, but birthday gifts quietly hit a four-week high. The everyday engine doesn't pause for holidays.
Shirts and hats now account for 35% of all gifted products as Father's Day arrives this Sunday. The product mix looks nothing like it did a month ago.
After weeks of warmth gaining ground, love-filled gift notes are pulling ahead in the Father's Day final stretch.
Seasonal gifting climbed every week for a month and now accounts for a quarter of all gifts, with Father's Day one week away.
Gift Pulse turns trending gift orders into actionable insights.Try Wrapped free on Shopify.
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