Every time a shopper adds a gift message to their order, they're telling you something. Not just what they bought, but why. A birthday for a sister. A thank-you for a colleague. A just-because for someone who needed it. These gifts are full of intent, emotion, and timing. Until now, nobody was connecting the dots.
Gift Pulse changes that.
Thousands of gift orders, analyzed daily, turned into insights you can actually use.
What Gift Pulse Is
Gift Pulse is a daily insights series that tracks gifting activity across Shopify stores powered by Wrapped. Every day, we surface what shoppers are gifting, why they're gifting, and how those patterns are shifting across countries, industries, occasions, and product categories.
Think of it as a gifting weather report. You'll see which occasions are driving volume this week, whether shoppers are feeling more generous or more practical, which industries are seeing the most gifting activity, and what products shoppers are reaching for when they want to send something meaningful.
Why This Matters for Your Store
Most merchants know their bestsellers. Fewer know why people buy them as gifts. Gift Pulse bridges that gap. When you can see that birthday gifting just hit 31% of all gift orders, or that new baby gifts have climbed for four straight weeks, or that shoppers in France are sending twice as many congratulations as shoppers in the UK, that's merchandising intelligence you can't get from a sales report.
The patterns show up weeks before they hit your dashboard. Easter gifting starts building ten days out. Mother's Day sentiment shifts begin in early April. Back-to-school gifting has a signature that's visible in the data before it shows up in the order numbers.
What You'll Find Here
We publish daily articles focused on different angles of the gifting landscape:
- Industry deep dives on how gifting behaves differently for jewelry stores versus food merchants versus florists
- Sentiment trends showing what emotions are appearing in gifting and how they're shifting
- Geographic patterns revealing which countries gift differently and why
- Product insights into what categories are being gifted and which ones are growing
- Holiday forecasting with data signals that predict seasonal gifting surges
Every insight comes from real gifting activity across thousands of stores worldwide, not surveys or hypothetical scenarios.
Start Reading
Gift Pulse publishes daily. Each article takes about four minutes to read and is designed to give you at least one insight you can act on in your store. Whether you sell candles, jewelry, books, or custom prints, if your customers gift your products, this data is about your business.
Start with today's article. The trends are already moving.
What we're tracking
Thousands of gift orders analyzed every day Gifting trends across 100+ countries Sentiment, occasion, and product category breakdowns Seasonal patterns and holiday forecasting Industry-level insights for targeted strategy
