Data-driven gifting trends from Shopify stores around the world.Actionable insights. Updated daily.
Gift Pulse turns gift order data into actionable insights for Shopify merchants. Here's what it reveals about why shoppers gift.
While apparel and jewelry chase single holidays, food and beverage stores hold 18% of gifting by serving birthdays, Father's Day, and thank-you gifts simultaneously.
In Father's Day week, the US is 54% seasonal gifting. Australia? 61% birthdays. Five markets, five different weeks.
Father's Day drives 31% of gifting this week, but birthday gifts quietly hit a four-week high. The everyday engine doesn't pause for holidays.
Shirts and hats now account for 35% of all gifted products as Father's Day arrives this Sunday. The product mix looks nothing like it did a month ago.
After weeks of warmth gaining ground, love-filled gift notes are pulling ahead in the Father's Day final stretch.
Seasonal gifting climbed every week for a month and now accounts for a quarter of all gifts, with Father's Day one week away.
Jewelry stores still carry 21% of all gifting this week, sustained by birthdays and family milestones while Father's Day drives apparel.
Gifting data reveals a stark divide: the US and UK celebrate milestones, while the Netherlands and Malta gift for comfort and gratitude.
The US now accounts for 51% of all gift volume worldwide as Father's Day approaches. Other markets hold steady on their own rhythms.
Shirts now lead all gifted products at 17%, reshaping the product mix two weeks before Father's Day.
Grateful gift notes climbed from 8% to 10% of all messages this week, the steepest rise of any sentiment tracked this spring.
Shirts and hats are climbing the gifted product ranks as Father's Day nears, and fashion stores are capturing one in six gifts globally.
The US shifted toward seasonal gifting as Father's Day nears. The UK, Malta, Netherlands, and Australia barely budged. Every market has its own logic.
Friendship gifting accounts for 21% of all gifts this week, spanning birthdays, new baby celebrations, and workplace thank-yous.
Books claimed the top product spot this week, edging past gift boxes. The post-Mother's Day product mix looks entirely different.
Gift Pulse turns trending gift orders into actionable insights.Try Wrapped free on Shopify.
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