Data-driven gifting trends from Shopify stores around the world.Actionable insights. Updated daily.
Gift Pulse turns gift order data into actionable insights for Shopify merchants. Here's what it reveals about why shoppers gift.
With Mother's Day days away, the US and Malta shifted to seasonal-first gifting while the UK stayed locked on birthdays.
For the first time this spring, seasonal gifting leads birthdays in the US. Other countries haven't budged.
Necklaces climbed to 12% of all gifted products this week, closing the gap on gift boxes. Jewelry now makes up nearly a quarter of the mix.
43% of gift notes are full of love this week, and half of all gifting comes from family. Romance accounts for just 11%.
With Mother's Day two weeks out, seasonal gifting more than doubled this week. Gratitude and family traditions are driving the surge.
Nearly one in five gifts comes from a food or beverage store. Two weeks before Mother's Day, those gifts are carrying deeper emotion.
With Mother's Day two weeks away, gifting patterns vary sharply by country. The US spreads across five occasions while the UK stays locked on birthdays.
Shoppers saying thanks now account for 8% of all gifting, up from 6% baseline, with four weeks of sustained growth.
Boxes, cards, and wrapping now make up over 40% of gifted products. The gift around the gift is becoming the gift.
Love and gratitude are climbing in gift messages while generic warmth fades. Here's what the shift means for merchants.
Mother's Day now drives 71% of seasonal gifting. Three weeks out, sentiment, occasions, and product choices all point the same direction.
Jewelry accounts for nearly a quarter of all gifting this week, with necklaces and bracelets driving the Mother's Day countdown.
From Malta's seasonal surge to Australia's birthday obsession, gifting patterns vary wildly by country this spring.
Congratulations gifts, new baby presents, and wedding gifting are converging into spring's biggest celebration wave.
Bouquets now account for 9% of all gifted products, climbing alongside a wave of family-driven Mother's Day sentiment.
Gift Pulse turns trending gift orders into actionable insights.Try Wrapped free on Shopify.
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