Data-driven gifting trends from Shopify stores around the world.Actionable insights. Updated daily.
Gift Pulse turns gift order data into actionable insights for Shopify merchants. Here's what it reveals about why shoppers gift.
Notes full of love now lead all gift message sentiment at 39%, pulling ahead of warm, caring notes for the first time this spring.
Easter is over, but food gifting hasn't slowed. At 18% of all gifts, it's one of the most versatile categories in the data.
Birthday gifting dominates the UK at 58%, while the Netherlands leads with care-driven, just-because gifts. Regional patterns are diverging fast.
Mother's Day accounts for 42% of seasonal gift messages, overtaking Easter for the first time this spring. Family gifting drives the shift.
Candles now match bracelets and books in gift share. Here's what that tells merchants about how shoppers gift this spring.
Big birthdays are pulling new emotions into gift notes. Proud, playful, and deeply personal messages are all climbing this spring.
Easter gifting is fading, but early Mother's Day signals and a weeks-long climb in new baby gifts point to what's next.
Jewelry ties for the top gifting industry at 23%. Bracelets and necklaces carry some of the most personal notes shoppers write.
55% of gift messages this week traveled internationally. Here's what the geographic patterns reveal about gifting culture.
Birthday gifts dominate in Australia and the UK, while Dutch shoppers lean toward care and comfort. What geographic intent means for merchants.
Curated gift boxes topped every other product this week at 15% of all items gifted, ahead of bracelets, books, and chocolate.
Easter dominates seasonal gifting this week. Chocolate, food gifts, and kind family notes tell the story of how shoppers celebrate.
Warm, caring gift notes now outnumber love letters. Families and friends are reshaping the emotional tone of gifting this spring.
Easter drives 84% of seasonal gifting this week. But Mother's Day notes are already showing up in the data.
Books are the fourth most gifted product this week, outpacing the industry's modest 5% share. Here's what's driving it.
Gift Pulse turns trending gift orders into actionable insights.Try Wrapped free on Shopify.
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