Data-driven gifting trends from Shopify stores around the world.Actionable insights. Updated daily.
Gift Pulse turns gift order data into actionable insights for Shopify merchants. Here's what it reveals about why shoppers gift.
Love still leads gift note sentiment, but warmth, excitement, and gratitude are collectively gaining ground this spring.
Father's Day now holds 68% of seasonal gifting, and the notes are warm, not intense. Here's what that means for stores.
Three weeks after Mother's Day, floral shops hold 7% of gifting. Birthdays and comfort occasions keep bouquets moving year-round.
A quarter of Dutch gifts go to people who are unwell or grieving. No other top market comes close to this pattern.
Presentation products account for nearly half of top gifted items this week. Shoppers are investing in how gifts arrive, not just what's inside.
Love's share of gift notes dropped 9 points while warmth held steady. The emotional gap between them is now just 5 points.
Father's Day owns 50% of holiday-tagged gifts with a month still to go. Eid al-Adha arrives today. The gifting calendar is moving.
Jewelry stores lead all industries at 22% of gifting. Family members, not partners, are driving most purchases with warm, milestone-driven notes.
Malta's one-third thank-you gift share dwarfs every other market. Here's what five countries reveal about gifting culture.
UAE and Turkey now carry 6% of global gifting volume, with emotional range and occasion variety expanding days before Eid al-Adha.
Gift boxes, cards, necklaces, wrap, and bracelets all sit within 2 percentage points this week. No single product dominates spring gifting.
Love still leads gift note sentiment, but warmth is closer than it has been in weeks. The gap narrowed to just 7 points.
Father's Day now claims a third of seasonal gifting with a month to go. Eid al-Adha lands this Tuesday. Two holidays, two different gifting stories.
With seasonal holidays behind them, food and beverage stores have become the go-to for birthday gifting. Here's what that looks like.
With Mother's Day behind us, regional gifting personalities snap back into focus. The Netherlands leads with just-because gifts while the UK is all birthdays.
Gift Pulse turns trending gift orders into actionable insights.Try Wrapped free on Shopify.
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