Data-driven gifting trends from Shopify stores around the world.Actionable insights. Updated daily.
Gift Pulse turns gift order data into actionable insights for Shopify merchants. Here's what it reveals about why shoppers gift.
Jewelry leads all gifting industries at 27%, with necklaces now the most-gifted product as Mother's Day nears.
New baby gifts are one of the few categories where professional and family gifting coexist, each carrying distinct emotion.
Fashion and apparel stores are catching a wave of family-driven, emotionally rich gifting as Mother's Day approaches.
Beauty and personal care gifting is quietly becoming one of the most emotionally loaded categories this spring.
Food and beverage stores are riding both the Mother's Day wave and steady just-because gifting, a dual-purpose role no other industry plays.
With Mother's Day days away, the US and Malta shifted to seasonal-first gifting while the UK stayed locked on birthdays.
For the first time this spring, seasonal gifting leads birthdays in the US. Other countries haven't budged.
Necklaces climbed to 12% of all gifted products this week, closing the gap on gift boxes. Jewelry now makes up nearly a quarter of the mix.
43% of gift notes are full of love this week, and half of all gifting comes from family. Romance accounts for just 11%.
With Mother's Day two weeks out, seasonal gifting more than doubled this week. Gratitude and family traditions are driving the surge.
Nearly one in five gifts comes from a food or beverage store. Two weeks before Mother's Day, those gifts are carrying deeper emotion.
With Mother's Day two weeks away, gifting patterns vary sharply by country. The US spreads across five occasions while the UK stays locked on birthdays.
Shoppers saying thanks now account for 8% of all gifting, up from 6% baseline, with four weeks of sustained growth.
Boxes, cards, and wrapping now make up over 40% of gifted products. The gift around the gift is becoming the gift.
Love and gratitude are climbing in gift messages while generic warmth fades. Here's what the shift means for merchants.
Gift Pulse turns trending gift orders into actionable insights.Try Wrapped free on Shopify.
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