Gift Pulse — Weekly Gifting Insights for Shopify Merchants

Colorful gift boxes and wrapping paper representing the variety of gifting occasions tracked by Gift Pulse

Featured

Introducing Gift Pulse: What Your Customers Do When They Gift

Gift Pulse turns gift order data into actionable insights for Shopify merchants. Here's what it reveals about why shoppers gift.

3 min read

Written by

Adam

A custom printed gift box with a handwritten note tucked inside, surrounded by wrapping paper and ribbon on a wooden table

4 min read

April 2, 2026

Personalized Gifts

Personalized Gifts Thrive When Shoppers Want More Than Generic

Personalized gifts and custom printing rank fifth in global gifting this week, driven by family milestones and deeply emotional notes.

A neatly wrapped clothing gift box with a handwritten note tucked inside, sitting on a table in warm light

4 min read

April 2, 2026

Apparel and Fashion

Fashion Gifting Is More Personal Than Merchants Think

Apparel and fashion accounts for 14% of gift messages this week, driven by birthdays, family shoppers, and deeply personal notes.

Gift boxes surrounded by food, chocolate, and jewelry items representing top gifting industries

4 min read

April 1, 2026

Food and Beverage / Jewelry

Food and Jewelry Stores Drive Nearly Half of All Gifting

Food & Beverage and Jewelry stores account for 46% of gift messages this week. Here's what shoppers are buying and why.

4 min read

March 31, 2026

Easter

Easter Gifting Peaks as Families Send Last-Minute Love

With Easter five days away, seasonal gifting hit 16% of all gifts this week. Here's what shoppers are sending and who they're sending it to.

A wrapped beauty gift box with a handwritten note tucked under the ribbon on a soft pastel background

4 min read

March 30, 2026

Beauty and Personal Care

Beauty Gifting Is Built on Thoughtfulness, Not Romance

Beauty and personal care gifts lean toward kindness over romance. Here's what the gift notes reveal about who's buying and why.

Colorful gift notes spread across a table showing a range of handwritten emotions from playful to heartfelt

4 min read

March 30, 2026

Sentiment

Gift Note Emotions Are Getting More Varied This Spring

Warm notes lead, but comfort, playfulness, and pride are all growing. Gifting sentiment is spreading out this spring.

A curated gift box with a book, bracelet, and chocolate arranged on a warm wooden surface

4 min read

March 29, 2026

Product Trends

Books, Bracelets, and Boxes: What Shoppers Actually Gift

Gift boxes led all product types this week at 16%, but books and bracelets are closing the gap fast.

A colorful world map with gift boxes placed on different countries representing varied global gifting reasons

4 min read

March 28, 2026

Global

Why Shoppers Gift Varies Wildly by Country This Spring

Every country has a different reason to send a gift this week. Here's what the notes reveal about global gifting patterns.

Worldwide Gifting Insights

Introducing Gift Pulse: What Your Customers Do When They Gift

Personalized Gifts Thrive When Shoppers Want More Than Generic

Fashion Gifting Is More Personal Than Merchants Think

Food and Jewelry Stores Drive Nearly Half of All Gifting

Easter Gifting Peaks as Families Send Last-Minute Love

Beauty Gifting Is Built on Thoughtfulness, Not Romance

Gift Note Emotions Are Getting More Varied This Spring

Books, Bracelets, and Boxes: What Shoppers Actually Gift

Why Shoppers Gift Varies Wildly by Country This Spring

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